It is a clear fact that the global crisis following the Corona Virus is directly affecting small businesses as well as large businesses. We dove into our global data to look at the scope and found interesting numbers, which did not really surprise us, but clearly showed that, as some businesses are going down and struggling, on the other hand, the new reality brought a great opportunity to other businesses in specific categories of activity that required and demand for them just growing.
From a global map of 100 different categories, in different countries around the world, we have collected the 10 most severely affected business categories, but a very encouraging picture of the 10 business categories that are in high demand by tens of percent. Some even doubled their activity.
Let’s start with the good news – categories of businesses that are growing in demand, registering +50% increase in website visits and a 36% increase in the volume of inbound phone calls coming primarily from their websites and advertising in search engines as well as classified directories, such as yellow pages or niches.
The 10 categories that are growing in demand are: pharmacies, cellular labs, computer stores, pet supplies and food stores, fast food restaurants, bicycle sales and repair shops, insurance agents, veterinarians, psychologists and clinics.
The bad news – Troubles for business owners, along with the inability to continue the business on a regular basis. These businesses were hit both by the number of potential customer’s visits to their digital assets and directly by the number of calls coming into the business by -44%, i.e. the falling demand.
The 10 categories that are experiencing the big crisis in demand are: real estate agencies, restaurants, auto workshops, laundries, driving teachers, hairdressers, beauty salons, massages therapy, taxis, kindergartens.
Today, more than ever, every phone call, every lead and every customer is important!
Overtok can help during this time, thus, we invite advertising and digital agencies and especially companies that operate small business’s index sites and digital directories to contact us on order to use our unique technology for free during this challenging period, to support the businesses that remain relevant and especially businesses from categories that are experiencing the large-scale crisis. Together with us, the digital assets will give your businesses a larger amount of leads, which will create new deals and give them some more breathing space.
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